Forgot Password?

0
View Post
How Influencers Have Impacted Marketing

How Influencers Have Impacted Marketing

Posted on Apr 13, 2017 by Emily Ballard

Influencer marketing seems to be taking the lead as this year’s most “influential” marketing approach. Have you ever noticed someone you follow on Instagram, Facebook, Twitter or Snapchat mention different products from time to time? I hate to break it to you, but that influencer you follow was more than likely paid to mention that product on their personal feed. This approach gives companies access to thousands, if not millions, of people they would not have otherwise been able to reach.

Influencers are seen as thought leaders for very specific niches. For example, if an influencer is regarded as being someone who is “trendsetter”, the second they mention a brand or product, their followers are immediately opening up a new tab to get their hands on it. This causes a spike for the number of search mentioning that particular product. This is exactly what companies want, and why they are willing to pay big bucks to influencers to push their products to their loyal, unsuspecting followers.

Influencers make it easy for a lot of companies to reach thousands and even millions of people in their target market because of the fact that there are influencers in just about every niche. By sharing their stories, influencers have made themselves relatable to a wide range of people. There is a good chance that no matter what your product is, there is an influencer that has thousands of followers that are right in your target market. Once a marketer finds an influencer that has a sizable audience they want to reach, they don’t have to work very hard to reach possibly millions of people that sit right in their market!

Influencers are also well connected with other influencers, possibly in a different niche. When influencers partner with other thought leaders, that’s double the exposure to your brand. Instagram, Facebook, Twitter and Snapchat all have messaging features as well. If someone sees something they think a friend might like, they can send it to their friend via direct message. At that point, the friend is exposed to the influencer, and thus your brand or product.

Social media has opened a new world to marketing. With the rising number in internet users that use ad blockers (about half), your retargeted advertisements are now less likely to be seen. With social media influencers, even though they may mention that the post is an ad, it still has a massive impact on the actions of their followers. What influencers are you following?

0
View Post
How an Old Business Can Attract New Clients

How an Old Business Can Attract New Clients

Posted on Apr 11, 2017 by Alyssa Zucker

Can an old dog learn new tricks? The answer is yes, and with all due respect, your business may be an old dog. Just because your business has stood the test of time and remained strong doesn’t mean there is not room for improvement. The business world does not stand still, and in order to keep up with its constant need to move and change, your business needs to adapt to it. Among other elements of business, methods for attracting clients seem to shift rapidly in line with cultural and market forces.

Continue Reading →

0
View Post
Identifying Your Target Market

Identifying Your Target Market

Posted on Mar 30, 2017 by Emily Ballard

Identifying your target market isn’t easy, and it takes time. Once you’ve identified your target market, you need to get in front of them, grab their attention and give them a relatable reason for why they should choose your product or service. This is where it gets tricky–it is up to you to also give your customer something in return for their attention. In other words, you had better know your audience.

Continue Reading →

0
View Post
SXSW 2017: Key Takeaways on Digital Marketing

SXSW 2017: Key Takeaways on Digital Marketing

Posted on Mar 13, 2017 by Emily Ballard

The world of marketing is ever-evolving, and though there is no universal marketing strategy that will “just work” for every type of company, some marketing professionals make it seem like they possess the secret formula. Now that digital marketing has taken over, there are many new aspects of marketing that we must take into consideration when creating our marketing strategies. I went to multiple masterclasses on digital marketing that were held during weekend one of SXSW, and I’m here to share my key takeaways on where to focus your efforts when creating your digital marketing strategy.

Digital Marketing:

Lawrence O’Connor spoke on the fundamentals of marketing and shared in-depth, valuable information on how to understand your target market. While I found the entire masterclass extremely valuable, these are the key points I took away when focusing on digital marketing:

  1. Know your business. Ask yourself these questions: Why does my business exist? Why should anyone care? What am I not willing to compromise? What are my goals and how will I get there?
  2. Don’t skip testing and keep track of your data. Try both qualitative and quantitative testing. For qualitative you can focus on surveys and interviews and for quantitative focus on user engagement. When focusing on engagement, always pay attention to your analytics. If you are constantly recording your analytics, you will see what is working for you and what’s not.
  3. Recognize which platform your target market uses most. From your data, you will see trends emerge for where the most engagement is occurring. You can then increase your engagement with your core-users, through strategic interactions in social media.

Creating Your Social Media Strategy:

Vin Clancy, social media expert and owner of Traffic and Copy, shared his insight on how to grow your business using only social media. Through his in-depth presentation covering social media strategies, the main focal points that stuck out for me were:

  1. Add value. Bring your expertise to the table and offer your knowledge. Nothing beats staying genuine and true to who you are.
  2. Show up every day. Posting every single day on social media keeps you relevant, and people will create a connection with you. Keep your content fresh and relevant, and focused when engaging with your followers.
  3. Use content scheduling. There are multiple websites such as Buffer, Hootsuite and Spredfast that you can schedule content up to months in advance on multiple platforms at a time. These are great tools to use when you are trying to reach your audience through multiple platforms, on a daily basis.

Both of these masterclasses dug way deeper into these marketing strategies and covered topics of which I could only scratch the surface with this post. These key takeaways will help in understanding the basics of digital marketing, and are essential to the early development of your marketing strategies.

0
View Post
Digital Marketing Strategy For The Fourth Quarter

Digital Marketing Strategy For The Fourth Quarter

Posted on Sep 24, 2015 by Tanner Hertzog

The madness of starting another school year is finally starting to slow down. People are beginning to get back into their normal routines, and whether we like it or not, it’s time to accept that summer is coming to a close. We, personally, are looking forward to a breather from the Texas heat! Aside from saying goodbye to summer, it’s also time to prep for a strong finish to the last quarter of 2015. From our experience, digital marketing strategies can and does play a huge role in determining your success from quarter to quarter, so it should not be left on the “back burner.”

To help you in your final push towards the new year, we wanted to offer up some of our insights into building an even stronger digital marketing plan for your business. Regardless of what your company objectives are, each of these can provide a great deal of value in distinguishing yourself from your competition, building relationships with your audience, and increasing your profits.

Startup Stock Photos

 1. Publish Content Regularly  

 Your goal should be to develop a content strategy that encompasses the products and services that your  company offers. Not only that, but you want to show your audience that you are the industry leader in the  market. Consider posting content that illustrates your experience on a particular issue for your clients, or  write a feature story on one of your products. Also, don’ t be afraid to recycle older content. Often times, you  can simply repost content that you created years ago. Unless it is irrelevant, this is a great way to generate a  ton of content that is already proven to be successful. For more information about developing quality content, check out our blog post on incorporating appropriate and relevant content.

Continue Reading →

0
View Post
HMG named a Leading Digital Marketing Agency

HMG named a Leading Digital Marketing Agency

Posted on Aug 24, 2015 by Tanner Hertzog

We have some fantastic news to share with you guys! We were recently recognized by Clutch as one of the “Leading Digital Marketing Agencies” in Texas! Simply put, Clutch identifies leading software and professional services firms that deliver results for their clients. These decisions and recognitions are based on a matrix of factors including company experience, client list, industry recognition, market presence, and client reviews.

“The strongest agencies are dedicated to keeping up with the most current trends in the technology industry,” stated Ayrald Hubert, Senior Analyst at Clutch. “These Texas based firms work diligently to provide their clients with the newest and most cutting-edge digital strategies available.”

We are flattered to have been named a leading digital marketing agency, and cannot thank Clutch enough for this honor! Be sure to head over to our profile on Clutch’s website to view our near perfect rating and read some reviews from our past clients!

Continue Reading →