Amazon. The company making big headlines last August when it officially acquired Whole Foods and made many customers question, what isn’t influenced by this all-encompassing tech and commerce business? Ranging from the invention of the Echo and Alexa to selling groceries in a cashier-less brick and mortar store coined Amazon Go, the future of our everyday experiences may sit in the hands of this company. Headquartered in Seattle, Washington with over 40,000 employees, Amazon is the largest employer in the city providing its economy with immeasurable value and its environment with multiple treasured amenities. So, what’s the next step for this booming business? Growth has brought CEO Jeff Bezos and the team to search for a second headquarters location amongst some of the most alluring spots in the US.

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As we look back on SXSW 2018, it is hard to ignore some of the most innovative and unique happenings brought to our backyard this March. Activations, celebrities and creators alike flocked to Austin for a week full of events surrounding the industries of technology, music, film, media, marketing and advertising, journalism and much more. Our very own Founder and Managing Partner, James Trumbly, was lucky enough to attend many of these sessions and could not help but gush about the amazing times he had this year. Can you blame him? Below are some of HMG’s favorite picks for SXSW’s most interesting and even impromptu events.

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As technology develops and its applications and features increasingly grow in the age of the internet, it is hard to imagine a new platform that could change it all. Currently, we live in a world built upon intermediaries for many of our industries. Originally created for the digital currency, Bitcoin and Bitcoin trader login option, blockchain was developed as a way to bypass this system and directly connect consumers to their value. Similar to the platform of GoogleDocs, imagine this technology as a shared server where instead of saving a document in Word then sending it to another individual via email or fax, the document is already shared and updated with the other party.

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It seems as though every day, there is a new headline about fake news, information security, and data breaches, but could we ever have imagined one of our most widely used social sites to be in the center of it all? This past month, Facebook has encountered some of its own roadblocks with these popular issues. But to fully understand why #DeleteFacebook is now one of the most trending topics, we must first unpack the purpose and influence of the company itself.

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Feeling like the corporate world is becoming the political world? Every action we take and every move we make may be judged as a reflection of our beliefs and values. Day to day, we are contemplating the balance between our desire for better practices and policies for the good of society and our habits of mass consumerism. Is there a way to achieve a complementary system where companies serve as soapboxes for social change and buyers are not forced into a structure of commerce based on ethics?

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F8 is Facebook’s annual conference for developers and entrepreneurs that build around and for the site. This year the 2-day event took place on May 1 & 2 in San Jose, California with over 50 sessions and interactive demonstrations for attendees to learn about what’s coming up for Facebook in the future.  Day 1 opened with a keynote speech from none other than the creator and CEO of Facebook, Mark Zuckerberg. Naturally, he focused most largely on the company’s newest privacy feature, “clear history”, which will allow users to “clear your browsing history on Facebook — what you’ve clicked on, websites you’ve visited, and so on.” Although he did caution that this may degrade the Facebook experience for those that choose to wipe their data, the site will have to relearn their preferences and become familiar with each profile once this feature has been used.

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Mother’s Day is right around the corner and we’re here to show you the most fun and entertaining events Austin has to offer! Whether you’re looking for a relaxing experience to pamper mom with or have decided to give her an opportunity to let loose this weekend, HMG has the line up for you. Pop open the prosecco and enjoy!

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Have you ever walked into a bar, enjoyed the activities and amenities, then come to find out that it was only a temporary pop up pub? Been looking for that perfect atmosphere for a cold one that you swore was on that corner next to your hotel? Companies are utilizing the flux of marketing, technology and media obsessed crowds during this upcoming week to promote their products by temporarily renting spaces in and around downtown and setting up shop.

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It is indisputable that the digital industry has made a huge impact on our daily lives. From connecting us with our peers to creating more job opportunities, the digital industry has revolutionized the way society functions. As Thanksgiving approaches it is important to reflect on the blessing in your life. At HMG Creative, one of the things we’re thankful for is digital marketing—here’s a list of reasons why.

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Hi! My name is Natalie Matthews and I am ecstatic to begin as the new social media and marketing intern at HMG Creative, this semester. Born and raised in Clear Lake, Texas, I have enjoyed dancing competitively for twelve years with my older sister and traveling alongside the rest of our family in our free time. I am an avid cooking show viewer, occasional chef for one and dedicated consumer of all things sweet. You can often find me making my way around Town Lake while listening to some of my favorite artists, ranging from Frank Sinatra to Katy Perry. I am passionate about empowerment, the alleviation of poverty, education and positive living.

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