Having a clear and concise marketing strategy is essential to any business. A marketing strategy is the roadmap to overall success. Success can be measured in a multitude of ways, but often it means to reach a targeted audience. Whether you’re looking to gain new or returning customers or improve your online engagement, having a roadmap will ensure that you are adequately growing and evaluating your business and reaching your goals.
“Amplify Austin Day is the Central Texas region’s day of giving. It is a local generosity movement that connects individuals, families, businesses, and foundations with the causes they are passionate about to create real, lasting change for the local nonprofits that address our most pressing needs.”
For the complete breakdown, check out our Amplify Austin blog from 2019
Conversion rate optimization (CRO) and search engine optimization (SEO) are seen as integral to the success of a business online. However, this can sometimes cause problems, as the best practice guidelines for each can contradict each other.
SEO focuses on making changes to a website to help it it rank higher on Google. This is vital in getting more traffic to your site — and more traffic means more potential customers. Then, we have CRO. This is a system for increasing the percentage of site visitors that take a desired action. These actions could be anything from completing an order to filling out a form.
But the real task is managing both of these activities at once. Each of them is necessary for the smooth running of your website – so how do you deal with the fact that they don’t always like to work together? Here we take a look at some of the important ways that you can optimize for conversions while still improving your SEO.
This weekend, you’ve got a fantastic meal planned for some friends: you’re making your grandmother’s world-famous spaghetti. You’re at the market, and you’ve grabbed all the ingredients to make her sauce. Next is the pasta. With the basket about full, you grab just a few more things, then head to check out and work your way back home. Continue…
In a world with continual platform updates and algorithm adjustments, changes in social platforms and search engines can leave a digital marketer’s world tumultuous at the very least. Continuing to adapt and learn has always been key to dominating the ever-changing digital landscape. To keep up, you must be willing to drop the ego and consistently learn new techniques, even if the ongoing changes make you want to pull your hair out. Continue…
HMG’s got a new team member, and we’re excited to introduce you to him! Meet Blaine Bowers, our new Senior Visual Designer. Don’t worry – with a superhero name like Blaine Bowers, we already told him we expect nothing less than superhero powers. So far, he hasn’t disappointed. Get ready for a new bang at HMG.
Throughout the last 16 years, HMG Creative has partnered with clients across the globe to deliver creative expertise that empowers business evolution.
Maintaining a brand identity is no easy feat. The biggest brands have had years to strengthen and build up how they present themselves. These brands have the reputation to change whenever they need to go in a new direction. Branding impacts nearly every facet of how you do business, such as how your business looks, how it communicates, and how it markets. That’s why it’s integral to build a brand that customers can easily connect with, and also why you should maintain a strong brand personality throughout all of your online activities. Continue…
At the age of 18, James Trumbly enlisted in the Marine Corps, kickstarting a lifetime of ambitious pursuits and bold endeavors. Four years later, after completing a tour in Iraq and Kuwait in support of Operation Iraqi Freedom, James returned home, wrapping up his military career and embarking on the next exciting phase of his life: business ventures. With an entrepreneurial spirit, James joined a friend in opening a car dealership and auto brokering business. The business flourished, bringing a host of opportunities and connections, as well as a need for improved marketing resources. James knew a web presence would be crucial to the business’ continued success, so he took on the task of designing and developing the company’s first website. Continue…
Instagram was initially introduced to the digital world in 2010 and quickly gained popularity. A few years later, Facebook took over its ownership with an estimated user count of 1 billion monthly active users. With the number of users rapidly increasing, Instagram was identified as an excellent tool for marketers to promote products, services and ideas. In May 2016, Instagram made a move that shifted culture, launching the Instagram business account – a powerful way for businesses to advertise and market. The feature is available for both IOS and Android globally.
