Throughout all of our projects, we strategically plan every step before it is taken. Tried and true, we’ve built our meticulous web design process on one rule: no shortcuts. Think of it like Kevlar – strong enough to get the job done, yet flexible enough to fit around anything. Ultimately, we have designed this process to protect what goes inside of it. Continue…
People are storytellers. For thousands of years, we have used the power of story to preserve history, pass down lessons, and convey ideas. There’s no better way to get your message to stick than to frame it as a tale that is being spun – and a brand is no different. As consumers, we want to buy into a story. Continue…
Maintaining a brand identity is no easy feat. The biggest brands have had years to strengthen and build up how they present themselves. These brands have the reputation to change whenever they need to go in a new direction. Branding impacts nearly every facet of how you do business, such as how your business looks, how it communicates, and how it markets. That’s why it’s integral to build a brand that customers can easily connect with, and also why you should maintain a strong brand personality throughout all of your online activities. Continue…
It is estimated that by 2022, the number of email users will grow to 4.3 billion people – that’s half of the world population. *Cough, cough* that’s a lot of potential customers. If you aren’t using email marketing to reach your customers, then you are missing out on a multitude of benefits for your business.
What is the true measure of business success? For years, successful companies have been defined by wide profit margins and exponential growth. In this day and age, however, businesses are shifting their definition of success beyond sales and revenue to also include further-reaching aspirations like purpose and social impact. Continue…
Initially, we titled this article “Vision vs. Mission” to clarify the difference between an organization’s mission to accomplish something and its vision to make an impact. The final title, as you may have already noticed, lost the word “versus.” Strategically, we want to demonstrate that while mission and vision are two different thoughts, they are by no means competing. One has a more in-depth focus than the other, but the two work in tandem.
When it comes to a company’s success, there’s no doubting the importance of having a strong brand image. However, creating a brand that is completely timeless is nearly impossible. With the rise of technological advancements and the increased utilization of social media in the business world, maintaining brand relevancy is more important than ever. Continue…
Austin is a city built on collaboration. Along with a short list of other hot spots in the U.S., it’s a hub of innovation – the beginning of new thoughts, the cultivation of ideas that mature into realities to influence culture and change the world. What starts as a good idea with an individual ends with a community of enthusiasts supporting and advocating for a budding startup brand. As William H. McRaven put it in his graduation speech to the University of Texas Class of 2014, “What starts here changes the world.”
Together, we brainstorm, share ideas, and empower each other’s endeavors. Together we move forward into exciting new possibilities we’d never accomplish alone.
Stop wasting time on prospects that don’t want what you offer. It’s time to say goodbye to ad blasting the masses and adopt a more precise approach to gain the right customers.
It’s called inbound marketing, and it starts with identifying strangers – the ones that want your products/services.
Essentially, brand awareness is the level of consciousness that people have with your brand. It’s a measure of how easily people recall your brand when thinking about a product or service.
If you want to successfully build brand awareness, then email marketing is the way to go. Why? Because email marketing allows you to reach people on a channel they use several times every single day.
