Do you want your brand to win on social media in 2020?

Are you looking to create a plan to engage your audience on social channels?

With the increasing influence of social media in our everyday lives, companies and marketers are looking to social media more than ever to connect with target prospects.

However, competition is steep. Social media is currently facing a content overload, and standing out will continue to be a challenge unless you have a clear and sharp social media marketing strategy.

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Instagram was initially introduced to the digital world in 2010 and quickly gained popularity. A few years later, Facebook took over its ownership with an estimated user count of 1 billion monthly active users. With the number of users rapidly increasing, Instagram was identified as an excellent tool for marketers to promote products, services and ideas. In May 2016, Instagram made a move that shifted culture, launching the Instagram business account – a powerful way for businesses to advertise and market. The feature is available for both IOS and Android globally.

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When it comes to a company’s success, there’s no doubting the importance of having a strong brand image. However, creating a brand that is completely timeless is nearly impossible. With the rise of technological advancements and the increased utilization of social media in the business world, maintaining brand relevancy is more important than ever. Continue…

Every day 500 million users open Instagram and start scrolling, ready for a personalized experience tailored to their unique interests.

The numbers are rapidly increasing. Instagram now has 2 million advertisers and 1 billion overall users. Seeking captivating stories told through stimulating images, Instagrammers come to the platform for content from their friends, family, and – you guessed it – their favorite brands. Continue…

Following a scintillating Austin summer of endless sunshine, late nights, and outdoor adventures, I’m excited to be kicking off my newest adventure as Marketing Coordinator with HMG Creative!

Originally a Phoenix native, I bravely ventured into the unknown territory of Texas for college in 2006 and never looked back. After a 12 year expedition of all things Dallas, my insatiable curiosity lured me off to the rolling hills of central Texas and landed me in our state’s exploding capital – Austin.

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Today is #InternationalWomensDay, a day dedicated to celebrating the social, economic, cultural and political achievement of women. In honor of this, we have compiled a list of inspiring, female-built brands that are changing the game. We recommend having Destiny’s Child or Rihanna playing in the background as you read.

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In town for SXSW? Planning a visit soon? Or just an Austin native looking for some weekend inspiration? You’ve come to the right place, as here we’ve rounded up a mix of some of the most popular Instagram Spots in Austin.

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It’s hard to ignore just how much social media has taken the advertising and marketing world by storm. From the beginnings of a millennial-led movement to a full-blown industry changer, social media has transformed how we choose the products we buy, and more importantly how we connect with others to create communities around brands and people alike. Platforms like Facebook, Instagram, Twitter, and Snapchat are only some of the many content-centered sites that aim to reach their audiences directly through personalized targeted visual and written messaging.

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Hi! My name is Natalie Matthews and I am ecstatic to begin as the new social media and marketing intern at HMG Creative, this semester. Born and raised in Clear Lake, Texas, I have enjoyed dancing competitively for twelve years with my older sister and traveling alongside the rest of our family in our free time. I am an avid cooking show viewer, occasional chef for one and dedicated consumer of all things sweet. You can often find me making my way around Town Lake while listening to some of my favorite artists, ranging from Frank Sinatra to Katy Perry. I am passionate about empowerment, the alleviation of poverty, education and positive living.

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Hello hello, I’m Courtney Bateson, HMG’s new Marketing Coordinator. I am so thrilled that my journey has brought me here, and I can’t wait to dive into this role to give it my all.

Born and raised in the north of England, I’m a lover of all things creative. Traveling, photography and food are my main points of interest and I usually find a way to combine the three in my spare time. I studied Marketing Management at University in Manchester and it was here where I had the opportunity to study abroad. Enticed by the scorching hot summers and the endless supply of BBQ that Texas had to offer, I chose to study at Texas Tech University. Next thing I knew, I was in the high plains of Lubbock, adapting to a new academic system and integrating into a completely different culture. I screamed with excitement when I saw a tumbleweed rolling down the street for the first time – embarrassing, I know.

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