As my final semester of college comes to an end, I’ve had the chance to reflect on all the opportunities I have been given along the way that exceeded just my education. While I have had prior internships, HMG Creative was a unique challenge for me that I will be forever grateful for. Working with HMG, I got exposed to inbound marketing, a topic that I had not yet covered in school or working for other agencies. Not only has HMG connected me with the digital industry, it has motivated me further to pursue a career in this field.

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Hi! My name is Natalie Matthews and I am ecstatic to begin as the new social media and marketing intern at HMG Creative, this semester. Born and raised in Clear Lake, Texas, I have enjoyed dancing competitively for twelve years with my older sister and traveling alongside the rest of our family in our free time. I am an avid cooking show viewer, occasional chef for one and dedicated consumer of all things sweet. You can often find me making my way around Town Lake while listening to some of my favorite artists, ranging from Frank Sinatra to Katy Perry. I am passionate about empowerment, the alleviation of poverty, education and positive living.

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We’ve all been touched by the iconic Budweiser Clydesdales, entranced by superstar endorsers like Britney Spears, and become hooked on brands like Apple through futuristic imagery. The biggest game of the year means the greatest chance to reach millions of viewers between plays. As one of the most important opportunities for marketers to reach large audiences and create buzz about their products, Super Bowl spots have long been an integral institution of the game itself. Super Bowl LII will not disappoint, and we have an early look at some of the most anticipated advertisements to watch out for this Sunday.

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This year, we saw a one-minute Super Bowl spot from Toyota featuring a Paralympic athlete and the journey she took to increase her chances of winning a gold medal. Heartwarming and inspiring—no cars were featured in the ad, which promoted the phrase, “When we’re free to move, anything is possible.” So what does this say about what we value as consumers? Are features and benefits our main concern? The fact is, in a world with so much variety, availability, and interconnected commerce, we subscribe to the brands we choose to invest loyalty in, not the products we choose to buy.

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It’s February and love is in the air. The time has come for red and pink to color our worlds and to celebrate those we hold dear.

Whether you’re looking for the perfect romantic spot for you and your significant other, or you’re just ready to treat yourself to a meal that you deserve, there’s a place for everyone in Austin this Valentine’s Day. Known as a destination for culinary invention and gourmet classics alike, Austin continues to bring delicious and delectable food to its people year after year. Here at HMG, we have compiled a list of some of the newest restaurants and dives for a taste of the best that this city has to offer.

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As we all know, SXSW is just around the corner, which means expansive opportunities for the exchange of new ideas, the introduction of multiple industry advancements and crowds of the biggest and brightest innovators of our day and age. Keeping up with the constant stream of developing media and technology can be a big task. Fear not. This time around, we’re bringing you the top 5 panels that will aid in staying on the cutting edge of branding and marketing. Learn what makes these some of the most instrumental topics for the future of our industry.

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Have you ever walked into a bar, enjoyed the activities and amenities, then come to find out that it was only a temporary pop up pub? Been looking for that perfect atmosphere for a cold one that you swore was on that corner next to your hotel? Companies are utilizing the flux of marketing, technology and media obsessed crowds during this upcoming week to promote their products by temporarily renting spaces in and around downtown and setting up shop.

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Webinars have evolved and become an excellent learning tool, extremely personable outlet for marketers to reach their prospective audiences and helpful in connecting with others in like industries. In the ever-changing industry of digital marketing, continued learning is imperative in order to stay ahead of the game. These three webinars will help you understand the latest trends in marketing and how to integrate them into your marketing plan in order to see tangible results.

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It’s the beginning of October and every Austinite knows what that means—the first weekend of Austin City Limits. Whether you’re a festival goer or festival avoider, this weekend will impact us all. ACL brings people from around the country to the city of Austin, giving our businesses and the city itself unique exposure. This weekend, the city will be packed with music, events, locals, and travelers from around the world. With hundreds of festival-goers hitting the streets of Austin, this is the perfect weekend to take advantage of blockchain marketing and consulting opportunities for your business.

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Digital acronyms are heavily used as a way to simplify digital language in most workplaces today. In the marketing and advertising world, it is important to be aware of as many digital and workplace acronyms as possible in order to stay up to speed. Broaden your knowledge of the digital space by familiarizing yourself with acronyms from programming to social media metrics.

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