What is Google Adwords PPC?
For those who are unfamiliar with this type of online advertising, Adwords is a platform that allows you to show ads above Google search engine results. You choose a set of keywords and Google will show your ad to people who searched those words. The beauty of this particular platform is that you only pay when someone actually clicks on it (Pay-Per-Click).
Hi! My name is Natalie Matthews and I am ecstatic to begin as the new social media and marketing intern at HMG Creative, this semester. Born and raised in Clear Lake, Texas, I have enjoyed dancing competitively for twelve years with my older sister and traveling alongside the rest of our family in our free time. I am an avid cooking show viewer, occasional chef for one and dedicated consumer of all things sweet. You can often find me making my way around Town Lake while listening to some of my favorite artists, ranging from Frank Sinatra to Katy Perry. I am passionate about empowerment, the alleviation of poverty, education and positive living.
We’ve all been touched by the iconic Budweiser Clydesdales, entranced by superstar endorsers like Britney Spears, and become hooked on brands like Apple through futuristic imagery. The biggest game of the year means the greatest chance to reach millions of viewers between plays. As one of the most important opportunities for marketers to reach large audiences and create buzz about their products, Super Bowl spots have long been an integral institution of the game itself. Super Bowl LII will not disappoint, and we have an early look at some of the most anticipated advertisements to watch out for this Sunday.
When is the last time you have walked into a store just to try on that shirt and redeem the coupon you received via email last month? The last time you’ve checked the reviews on that electronic you’ve been anticipating for a year, just to wait in line for 6 hours on the day it is released at Best Buy? Is it that we are becoming more impatient and comfortable with a screen controlling our purchases? Or could it be that buying online is the most efficient and economical option for today’s society?
This year, we saw a one-minute Super Bowl spot from Toyota featuring a Paralympic athlete and the journey she took to increase her chances of winning a gold medal. Heartwarming and inspiring—no cars were featured in the ad, which promoted the phrase, “When we’re free to move, anything is possible.” So what does this say about what we value as consumers? Are features and benefits our main concern? The fact is, in a world with so much variety, availability, and interconnected commerce, we subscribe to the brands we choose to invest loyalty in, not the products we choose to buy.
It’s February and love is in the air. The time has come for red and pink to color our worlds and to celebrate those we hold dear.
Whether you’re looking for the perfect romantic spot for you and your significant other, or you’re just ready to treat yourself to a meal that you deserve, there’s a place for everyone in Austin this Valentine’s Day. Known as a destination for culinary invention and gourmet classics alike, Austin continues to bring delicious and delectable food to its people year after year. Here at HMG, we have compiled a list of some of the newest restaurants and dives for a taste of the best that this city has to offer.
Hello hello, I’m Courtney Bateson, HMG’s new Marketing Coordinator. I am so thrilled that my journey has brought me here, and I can’t wait to dive into this role to give it my all.
Born and raised in the north of England, I’m a lover of all things creative. Traveling, photography and food are my main points of interest and I usually find a way to combine the three in my spare time. I studied Marketing Management at University in Manchester and it was here where I had the opportunity to study abroad. Enticed by the scorching hot summers and the endless supply of BBQ that Texas had to offer, I chose to study at Texas Tech University. Next thing I knew, I was in the high plains of Lubbock, adapting to a new academic system and integrating into a completely different culture. I screamed with excitement when I saw a tumbleweed rolling down the street for the first time – embarrassing, I know.
As we all know, SXSW is just around the corner, which means expansive opportunities for the exchange of new ideas, the introduction of multiple industry advancements and crowds of the biggest and brightest innovators of our day and age. Keeping up with the constant stream of developing media and technology can be a big task. Fear not. This time around, we’re bringing you the top 5 panels that will aid in staying on the cutting edge of branding and marketing. Learn what makes these some of the most instrumental topics for the future of our industry.
HMG Creative has a new team member! We would like to introduce Brandon, our newest addition to our web development team, who originally grew up in the Appalachian mountains of Kentucky and migrated to Austin for the opportunities in the Tech Industry.
Brandon started in the Tech world fixing computers for friends and family in High School, which eventually turned into running an IT Services and Web Development business in college. He studied Biology while at the University of Cincinnati but decided to switch career paths into becoming a full-time Web Developer. Having ran several teams and worked in a variety of industries, Brandon has a wealth of technical experience that he’s excited to bring to HMG Creative.
Have you ever walked into a bar, enjoyed the activities and amenities, then come to find out that it was only a temporary pop up pub? Been looking for that perfect atmosphere for a cold one that you swore was on that corner next to your hotel? Companies are utilizing the flux of marketing, technology and media obsessed crowds during this upcoming week to promote their products by temporarily renting spaces in and around downtown and setting up shop.
