Spoiler Alert: No. But it’s changing.
It’s no secret that we are venturing ever-further into the digital realm. And if 2020 is any preview of what is to come, it doesn’t look like that progression is slowing down. As companies big and small continue to devote larger portions of their budgets to digital marketing, it might be tempting to assume that traditional marketing is going to be left in the dust. Continue…
Throughout all of our projects, we strategically plan every step before it is taken. Tried and true, we’ve built our meticulous web design process on one rule: no shortcuts. Think of it like Kevlar – strong enough to get the job done, yet flexible enough to fit around anything. Ultimately, we have designed this process to protect what goes inside of it. Continue…
People are storytellers. For thousands of years, we have used the power of story to preserve history, pass down lessons, and convey ideas. There’s no better way to get your message to stick than to frame it as a tale that is being spun – and a brand is no different. As consumers, we want to buy into a story. Continue…
The importance of marketing for any business is no secret. The real issue can be deciding on whether to hire an external marketing team or to keep your efforts in-house. After all, your marketing strategy determines the overall success of your business, and you want to make the right choice. Ultimately, it’s important for business owners to do the research before deciding, so we broke it down for you!
Having a clear and concise marketing strategy is essential to any business. A marketing strategy is the roadmap to overall success. Success can be measured in a multitude of ways, but often it means to reach a targeted audience. Whether you’re looking to gain new or returning customers or improve your online engagement, having a roadmap will ensure that you are adequately growing and evaluating your business and reaching your goals.
Utilising Google Analytics is a necessity for any business website. But sometimes it can be overwhelming in terms of actually getting usable information from this powerful platform. In this article, we take a look at four key functions in Google Analytics that you can use to improve your analysis.
The new decade brings a new boldness with it. This new invigoration can be seen everywhere — from TV ads to billboards, and especially to web design. Each new year is an opportunity for reinvention, and that’s most true for 2020. The pressure is on to stand out in many saturated industries, but the one thing all businesses have in common is their brand. As businesses and web design companies aim to establish a robust online presence, here are some of the biggest web design trends to watch for in 2020. You just might be inspired to implement some of them!
Conversion rate optimisation (CRO) is something that businesses of all sizes need to start taking more seriously. As your digital marketing and SEO efforts become more sophisticated you will attract more visitors to your site – but there’s no use getting lots of potential customers onto a page if they aren’t going to result into a sale. Here are six website upgrades you can use to improve your conversion rates.
The world around us is different than it was yesterday. It is a frightening time for all of us, with the uncertainty of our health and well-being looming over our heads. For many people, it isn’t just our health that concerns us, but our jobs, businesses, and the state of the economy. All around us, it’s quiet. Restaurants, bars, and public spaces are empty. There’s no traffic on the streets. But if you turn on the television or log in to social media, the world seems louder than ever. We are transitioning our daily lives into the digital space, whether that means working from home or conducting business online. As a digital marketing agency, HMG Creative recognizes the need for businesses to communicate with customers and present themselves at their highest capabilities online right now. We want you to know we’re committed to doing our best to ensure that happens for you. Continue…
It’s finally Fall! It’s that time of the year when we take our sweaters out of boxes (even though it’s still 100 degrees in Austin, TX) and consume pumpkin-spice flavored everything, despite what the haters say. As October 31st approaches, we could all use a fun night out to get us in the Halloween spirit! We have entertainment options for everyone, on the big screen AND the small screen, in-person, and even up close and personal!
