If there is one day that embodies all things Spring, it’s Easter. Floral prints, outdoor activities, and an emphasis on brunch make this holiday the epitome the season. We already know Austin thrives in brunch, and Austinites consistently take advantage of the copious sunshine by exploring the many fun things to do outside. In other words, this holiday has Austin’s name all over it. There are many different ways to tackle Easter, and Austin offers a myriad of ways to spend the day.

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Technology has disrupted many industries in its rapid evolution over the past 50 years. Keeping up to speed with tech trends, much less staying ahead of the game, can be a real challenge. As a result of the demanding digital age we now live in, the vast majority of industries have integrated technology into their systems. With this in mind, the team at The Spa Mart knew to approach their new spa distribution venture with a strong emphasis on technology.  

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Austin, Texas is a hub for creatives, hippies, artists, and musicians. Being the live music capital of the world, the city is booming just about every night of the week. Zilker Park, along with beautiful Texas weather, offers opportunity for festivals and other large events downtown. It’s already been a busy week, and Austin is going to be buzzing this weekend, so we thought we’d catch you up on what’s going on in case you don’t have any plans!

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Finding the right agency can be a difficult and stressful process, usually due to several factors simultaneously in motion. You may need help developing a branding strategy before it’s time to begin the web project, or you may need to coordinate ongoing marketing efforts, such as PPC or retargeting, within the scope of a much larger project that is already underway. It can also be tough to choose an agency that fully understands and harmonize your story, brand and culture consistently through every single project. However, the right fit is usually self-evident, meaning that you’ll know when you’ve found the right one.

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Although parts of Texas don’t get below 20 degrees and snow doesn’t cover the roads, the winter blues still catch up to us. When the days are shorter, the air is colder and the outdoor activities are limited, it is easy to feel down as winter drags on. Before hibernating in your bed with your over used Netflix account, try these tricks to get your mood back on track: Continue…

For some, brunch is just a meal for when you’ve overslept past breakfast, and are hungry before an appropriate lunch time. For others, brunch is just an excuse for old girlfriends to get together. But for Austinites, brunch is a sport. The weekends in Austin are devoted to trendy people of all different backgrounds, looking to “scope out the best brunch spots.”

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Keeping up with target audiences can be a challenge in today’s world since social media was brought into the mix. This year, South by Southwest is hosting some of the most intelligent brand and marketing specialists. Technology is booming and more fast-paced than ever before, so the demand for insight and guidance has never been greater. At these four panels you will hear directly from industry leaders on how to build your brand, grab your target audience and keep their attention. These events range from beginner to intermediate, and are perfect if you want to delve deep into the newest marketing trends.

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The world of marketing is ever-evolving, and though there is no universal marketing strategy that will “just work” for every type of company, some marketing professionals make it seem like they possess the secret formula. Now that digital marketing has taken over, there are many new aspects of marketing that we must take into consideration when creating our marketing strategies. I went to multiple masterclasses on digital marketing that were held during weekend one of SXSW, and I’m here to share my key takeaways on where to focus your efforts when creating your digital marketing strategy. There are also several trustworthy websites that share news of digital marketing trends and helps you to make an informed decision.

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Identifying your target market isn’t easy, and it takes time. Once you’ve identified your target market, you need to get in front of them, grab their attention and give them a relatable reason for why they should choose your product or service. This is where it gets tricky–it is up to you to also give your customer something in return for their attention. In other words, you had better know your audience.

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By now, you’ve likely encountered the trend toward the use of nootropics, or smart drugs, in Silicon Valley. If you haven’t, Nootropics are substances that improve cognitive function, and have become exceedingly popular with developers and executives, specifically as a means for tweaking their own cerebral chemistry. Memory, problem solving, focus, and creativity—are only a few of the key functions enhanced by these substances. Continue…