Yesterday was the fourth annual Pixelwood Derby hosted by Sitegoals, an Austin-based creative agency. In the last four years, the classic pinewood derby event has grown drastically, and this year, 29 Austin companies came out to compete including YETI, Favor, Alamo Drafthouse, Capital Factory, Rocksauce Studios, Workhorse and Samba TV.
Scaling a business can happen intentionally, or otherwise, unintentionally. Either way, you’re going to have to manage pretty big changes. For us, this means expanding our services, refreshing our entire brand, revamping our website, moving into a bigger office and welcoming new members to our team. Needless to say, we’ve been busy! Throughout our growth and rebranding experience, we’ve really taken a step back to evaluate our core values and focus on why we do what we do. At the end of the day, what we find to be most rewarding is building relationships and sharing the joy of flourishing in doing what we love. Our team finds great value in truly getting to know our clients’ stories on a personal level and authentically producing premium deliverables so that their businesses can succeed.
Earlier this year, U.S. News ranked Austin, Texas the best place to live in the United States. The city is growing faster now than ever, and people are wondering what is drawing such a large crowd to Austin. Along with it being the Live Music Capital of the world, Austin’s job market is thriving and businesses are flourishing. U.S. News analyzed the cost of living, job market, quality of life and desirability to determine rankings which resulted in Austin being the most desirable place to live in 2017.
With options like LinkedIn, Facebook, and the ability share contact info between mobile devices, we asked ourselves: Are business cards still relevant in presenting yourself professionally? To find answers, we chose to explore the two main positions one might take.
Although parts of Texas don’t get below 20 degrees and snow doesn’t cover the roads, the winter blues still catch up to us. When the days are shorter, the air is colder and the outdoor activities are limited, it is easy to feel down as winter drags on. Before hibernating in your bed with your over used Netflix account, try these tricks to get your mood back on track: Continue…
For some, brunch is just a meal for when you’ve overslept past breakfast, and are hungry before an appropriate lunch time. For others, brunch is just an excuse for old girlfriends to get together. But for Austinites, brunch is a sport. The weekends in Austin are devoted to trendy people of all different backgrounds, looking to “scope out the best brunch spots.”
Keeping up with target audiences can be a challenge in today’s world since social media was brought into the mix. This year, South by Southwest is hosting some of the most intelligent brand and marketing specialists. Technology is booming and more fast-paced than ever before, so the demand for insight and guidance has never been greater. At these four panels you will hear directly from industry leaders on how to build your brand, grab your target audience and keep their attention. These events range from beginner to intermediate, and are perfect if you want to delve deep into the newest marketing trends.
The world of marketing is ever-evolving, and though there is no universal marketing strategy that will “just work” for every type of company, some marketing professionals make it seem like they possess the secret formula. Now that digital marketing has taken over, there are many new aspects of marketing that we must take into consideration when creating our marketing strategies. I went to multiple masterclasses on digital marketing that were held during weekend one of SXSW, and I’m here to share my key takeaways on where to focus your efforts when creating your digital marketing strategy. There are also several trustworthy websites that share news of digital marketing trends and helps you to make an informed decision.
Identifying your target market isn’t easy, and it takes time. Once you’ve identified your target market, you need to get in front of them, grab their attention and give them a relatable reason for why they should choose your product or service. This is where it gets tricky–it is up to you to also give your customer something in return for their attention. In other words, you had better know your audience.
By now, you’ve likely encountered the trend toward the use of nootropics, or smart drugs, in Silicon Valley. If you haven’t, Nootropics are substances that improve cognitive function, and have become exceedingly popular with developers and executives, specifically as a means for tweaking their own cerebral chemistry. Memory, problem solving, focus, and creativity—are only a few of the key functions enhanced by these substances. Continue…
