It’s hard to ignore just how much social media has taken the advertising and marketing world by storm. From the beginnings of a millennial-led movement to a full-blown industry changer, social media has transformed how we choose the products we buy, and more importantly how we connect with others to create communities around brands and people alike. Platforms like Facebook, Instagram, Twitter, and Snapchat are only some of the many content-centered sites that aim to reach their audiences directly through personalized targeted visual and written messaging.

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Hate waiting in lines during Black Friday? Good thing it’s 2017 and Cyber Monday is more popular than ever, with fewer shoppers relying on Black Friday. This holiday will be the first year holiday shoppers do the majority of their spending online. According to a recent study by Deloitte, eCommerce sales could peak at $114 billion this holiday season. For deal hunters, this Cyber Monday will be a critical time to find and take advantage of the best deals of the year. As the holiday season approaches, here are some things you should know to have a successful Cyber Monday.

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It is indisputable that the digital industry has made a huge impact on our daily lives. From connecting us with our peers to creating more job opportunities, the digital industry has revolutionized the way society functions. As Thanksgiving approaches it is important to reflect on the blessing in your life. At HMG Creative, one of the things we’re thankful for is digital marketing—here’s a list of reasons why.

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The holiday rush is officially here and our schedules are about to amp up. All the shopping, cooking, decorating, and even some parties are sure to keep us busy for the next couple of months. With all the hustle and bustle of the season, it is important to take a step back and remember the true spirit of the holidays. We were able to catch up with some of our team here at HMG Creative and had them reflect on what they are thankful for, at work and at home.

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As we approach the holiday season, it is important we understand the power of the holidays on our businesses sales. This year alone the National Retail Federation expects sales in November and December to generate $678.75 billion. This is the season for shopping and attracting new customers—don’t miss out on your perfect chance to reach your target audience. Follow these simple steps for the perfect holiday marketing strategy.

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2018 has arrived—and with it has come plenty of new and exciting opportunities for the HMG team. We’ve forged new business partnerships, begun building new digital marketing and design projects and have developed big goals for the upcoming year. So what remains the same? Our recognition on Clutch as one of the best digital agencies in Texas

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Hi! My name is Natalie Matthews and I am ecstatic to begin as the new social media and marketing intern at HMG Creative, this semester. Born and raised in Clear Lake, Texas, I have enjoyed dancing competitively for twelve years with my older sister and traveling alongside the rest of our family in our free time. I am an avid cooking show viewer, occasional chef for one and dedicated consumer of all things sweet. You can often find me making my way around Town Lake while listening to some of my favorite artists, ranging from Frank Sinatra to Katy Perry. I am passionate about empowerment, the alleviation of poverty, education and positive living.

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We’ve all been touched by the iconic Budweiser Clydesdales, entranced by superstar endorsers like Britney Spears, and become hooked on brands like Apple through futuristic imagery. The biggest game of the year means the greatest chance to reach millions of viewers between plays. As one of the most important opportunities for marketers to reach large audiences and create buzz about their products, Super Bowl spots have long been an integral institution of the game itself. Super Bowl LII will not disappoint, and we have an early look at some of the most anticipated advertisements to watch out for this Sunday.

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When is the last time you have walked into a store just to try on that shirt and redeem the coupon you received via email last month? The last time you’ve checked the reviews on that electronic you’ve been anticipating for a year, just to wait in line for 6 hours on the day it is released at Best Buy? Is it that we are becoming more impatient and comfortable with a screen controlling our purchases? Or could it be that buying online is the most efficient and economical option for today’s society?

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This year, we saw a one-minute Super Bowl spot from Toyota featuring a Paralympic athlete and the journey she took to increase her chances of winning a gold medal. Heartwarming and inspiring—no cars were featured in the ad, which promoted the phrase, “When we’re free to move, anything is possible.” So what does this say about what we value as consumers? Are features and benefits our main concern? The fact is, in a world with so much variety, availability, and interconnected commerce, we subscribe to the brands we choose to invest loyalty in, not the products we choose to buy.

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