The holiday rush is officially here and our schedules are about to amp up. All the shopping, cooking, decorating, and even some parties are sure to keep us busy for the next couple of months. With all the hustle and bustle of the season, it is important to take a step back and remember the true spirit of the holidays. We were able to catch up with some of our team here at HMG Creative and had them reflect on what they are thankful for, at work and at home.
As we approach the holiday season, it is important we understand the power of the holidays on our businesses sales. This year alone the National Retail Federation expects sales in November and December to generate $678.75 billion. This is the season for shopping and attracting new customers—don’t miss out on your perfect chance to reach your target audience. Follow these simple steps for the perfect holiday marketing strategy.
2018 has arrived—and with it has come plenty of new and exciting opportunities for the HMG team. We’ve forged new business partnerships, begun building new digital marketing and design projects and have developed big goals for the upcoming year. So what remains the same? Our recognition on Clutch as one of the best digital agencies in Texas
Hi! My name is Natalie Matthews and I am ecstatic to begin as the new social media and marketing intern at HMG Creative, this semester. Born and raised in Clear Lake, Texas, I have enjoyed dancing competitively for twelve years with my older sister and traveling alongside the rest of our family in our free time. I am an avid cooking show viewer, occasional chef for one and dedicated consumer of all things sweet. You can often find me making my way around Town Lake while listening to some of my favorite artists, ranging from Frank Sinatra to Katy Perry. I am passionate about empowerment, the alleviation of poverty, education and positive living.
We’ve all been touched by the iconic Budweiser Clydesdales, entranced by superstar endorsers like Britney Spears, and become hooked on brands like Apple through futuristic imagery. The biggest game of the year means the greatest chance to reach millions of viewers between plays. As one of the most important opportunities for marketers to reach large audiences and create buzz about their products, Super Bowl spots have long been an integral institution of the game itself. Super Bowl LII will not disappoint, and we have an early look at some of the most anticipated advertisements to watch out for this Sunday.
In history classes growing up, we’ve studied the importance of the printing press and how it led to a revolution: the rise in literacy rates and the spread of knowledge across the world. More recently, however, we have encountered another revolutionary invention that democratized the digital world and pioneered graphic design. The introduction of the Macintosh computer in 1984 changed the design world forever with its featured font menu. After taking a calligraphy class at Reed College, Steve Jobs understood the importance of typeface and later integrated this feature into his computer. This type menu has transformed design forever and become an integral part of artistic composition. As you devise your branding and marketing efforts, keep in mind the importance font plays in identifying with target audiences, gaining the attention of consumers and creating an image that resonates with them.
Webinars have evolved and become an excellent learning tool, extremely personable outlet for marketers to reach their prospective audiences and helpful in connecting with others in like industries. In the ever-changing industry of digital marketing, continued learning is imperative in order to stay ahead of the game. These three webinars will help you understand the latest trends in marketing and how to integrate them into your marketing plan in order to see tangible results.
It’s the beginning of October and every Austinite knows what that means—the first weekend of Austin City Limits. Whether you’re a festival goer or festival avoider, this weekend will impact us all. ACL brings people from around the country to the city of Austin, giving our businesses and the city itself unique exposure. This weekend, the city will be packed with music, events, locals, and travelers from around the world. With hundreds of festival-goers hitting the streets of Austin, this is the perfect weekend to take advantage of blockchain marketing and consulting opportunities for your business.
As artificial intelligence continues to advance, we’ve found ourselves new best friends with intelligent personal assistants such as Siri, Alexa, Cortana, and Google. The way people search the web for information is changing from the traditional search engines. Nearly 60 percent of searches today are performed through mobile devices. Mobile devices are becoming our key source of knowledge and consumers are increasingly using their voice over their fingers to search the web. Asking questions and receiving answers has never been quicker or easier. As voice search continues to gain market share, it is imperative that we as marketers understand how to optimize our websites in order to stay ahead on SEO best practices.
Just when you thought you had SEO all figured out…
We all know Google has cracked down on keyword stuffing, internal linking and much more when it comes to blog content, but it’s time to make some changes—again. Google’s new algorithms penalize you if your internal links don’t directly expand on another topic. I can already see the organization freaks (much like myself) losing it over this new algorithm, but don’t fret. Run with it by integrating pillar pages.
